Walkman or Betamax?
Network World, 03/22/99
Sony Corp. earlier this month
uttered the magic word "network" to
transform itself from a yesterday
company into a tomorrow one.
Sony decided that it has to recreate itself to be ready for what it calls
"the network-centric society of the 21st century." It remains to be
seen if this new Sony will follow the path of innovation that led to the
Walkman or the path of obstinateness that produced the Betamax.
Sony has reorganized its electronics divisions into four new business
units: Home Network Company; Personal IT Network Company;
Core Technology and Network Company; and Sony Computer
Entertainment. Seems that the company likes this network thing,
considering that only the computer games group does not have the
word network in its name.
Each of the business units will be largely autonomous, with local
authority and separate research and development labs.
A major electronics company jumping on the digital network
bandwagon is not all that special during these days of near-religious
fervor over the idea of the convergence of voice, video and data via the
But Sony seems to be marching to a different drummer - one that
may well be playing the original Internet tune.
As an article in the Mar. 7 New York Times notes, Sony's biggest
competition on its new path is Microsoft, which has defined local
networking in corporate America.
In the past few years, many people have called Microsoft the "new
IBM." One part of IBM's old view of the world was that there would
be only one computer of any importance in an organization - the IBM
mainframe. In IBM's model, all other computers - if there were any -
would be subservient to the mainframe.
Today's PCs are as powerful in most dimensions as the IBM
mainframes of a few years ago, and Microsoft seems to have the same
model in mind that IBM did. A computer running a Microsoft
operating system, Windows or Windows CE, will be a
mini-mainframe acting as the broker of services in the home.
This type of intermediary breaks the Internet model's most basic
feature - applications reside in the edges. Simply running them
enables new applications. In the IBM/Microsoft model, the
controlling computer brings applications to you.
Sony is following the Internet path. The company describes a
continuation of the Internet peer-to-peer model with dozens of
network-based appliances communicating without help from a PC.
My heart rides with the big guy here - Sony's revenue is 3.5 times
that of Microsoft - and with the Internet model that lets me plan my
Disclaimer: Some say that Harvard is the big guy when it comes to
well-deserved ego, but the above is my own heart riding.